TASK 1: Music Video Director Research: Kanye West
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Boys by Charli XCX This next video, I think is a stroke of genius. When I first watched it through it did take me a second to work out exactly what was going on but I think it's so clever and compilation of clips make this video relatively simple yet so effective. The whole idea was to turn the male gaze on it's head and poke a little bit of fun at the way women are objectified in film, tv and music videos. The video is full of influential male celebrities; Stormzy, Tom Daley and more. I think the fact that she's chosen particularly influential males really helps portray the message she's trying to get across and helps emphasise the play on direction. There are references to other media texts like in this screenshot of Brendon Urie channeling his inner 'American Beauty', a film partially about a girl who is obsessed with having boys, men and actually just everyone, obsessed with her. I think this one is quite an interesting shot ...
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