TASK 4: Genre Case Study
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TREATMENT
TREATMENT OUTLINE - WILL Artist Name - DRAM feat. Lil Yachty Song Title - Broccoli Genre - Hip Hop/Trap Target Audience - Young People (15 - 22) Style of Music Video (Performance, Narrative etc) - Performance and Lip-Syncing LOCATION - OTTILIE Although there are many locations that would be great for us to shoot this video in, realistically, there are only a few outdoor ones local to us that would be practical. The first one is the Isabella Plantation in Richmond Park. We think this would be a great place to create our own take on A$AP Rocky’s scene in Yambroghini High. The other ideas we have are car and drone oriented. We want to have a scene shot on a drone looking over country roads maybe. We’re currently thinking about how we can get access to someone with fast and high end cars as this seems to be a key theme in a lot of Hip-Hop music videos. CHARACTERS (if applicable) - WILL As our music video won’t be narrative based, there isn’t real ‘story’ being told so we do...
TASK 6: Boys by Charli XCX
Boys by Charli XCX This next video, I think is a stroke of genius. When I first watched it through it did take me a second to work out exactly what was going on but I think it's so clever and compilation of clips make this video relatively simple yet so effective. The whole idea was to turn the male gaze on it's head and poke a little bit of fun at the way women are objectified in film, tv and music videos. The video is full of influential male celebrities; Stormzy, Tom Daley and more. I think the fact that she's chosen particularly influential males really helps portray the message she's trying to get across and helps emphasise the play on direction. There are references to other media texts like in this screenshot of Brendon Urie channeling his inner 'American Beauty', a film partially about a girl who is obsessed with having boys, men and actually just everyone, obsessed with her. I think this one is quite an interesting shot ...
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